DRIVE FORCE · THE BOOK · NOVEMBER 2026
Motivation is not a personality trait. It is an equation.
Every motivation book tells you what to do. This one tells you what is broken.
Four variables decide whether you start anything: Expectancy, Value, Impulsivity and Delay. A fifth, Anti-Value, is the one the original research missed. Drive Force shows you how to measure each of them, find the one that is failing, and fix that one instead of trying harder at everything.
M = (E × V) / (I × D)
You are on the list.
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I am sending the finished book to a small group of advance readers before it comes out. It is free. An honest review at launch is appreciated and never required.
Got it. If you are picked, you will hear from me before the book is out.
NOT SURE IT APPLIES TO YOU?
Find the variable that is breaking yours.
The Drive Force Diagnostic is free. Score your variables, get the broken one named, and get one action to take today.